Exceptional Corporate Strengths
1. High quality of products
- Mainly US species
- Strict quality control measures for both fresh fruits and fruit products
- Favourable farming conditions
2. Strong research and development capacity
- In-house research and development team for both upstream and midstream businesses
- Proven track record of successfully developed species for better yields and quality
3. High barriers to entry
- Significant capital requirements
- Long time to plantation maturity
- Complicated and lengthy land lease procedures
- Rare availability of large piece of land
- High technical know-how for the juice concentrated business
- Valuable experience in international agricultural companies
- Committed and competent management team in both upstream and midstream businesses
4. Experienced management teams
- Valuable experience in international agricultural companies
- Committed and competent management team in both upstream and midstream businesses
5. Proven track record and good corporate governance
- Annual independent valuation on plantations since 2003
- 1/2 board members are well qualified and competent independent non-executive directors
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